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Nexlla — Beyond Next · Dubai

Brand, product and intelligence,
built under one roof.

An independent, cloud-based studio founded in Dubai where strategy, design and engineering sit at the same table — six disciplines, no subcontractors, and an in-house AI co-pilot, Nello, working alongside the team.

Start a project See the work

The operating system · Live

From a Dubai launch to a three-country studio.

Founded in Dubai in 2022 as a cloud-based studio with no physical office, expanded to Istanbul in 2024 and Damascus in 2026 — the studio runs as one system: strategy, design, engineering and AI under a single roof, with metrics we don't have to fake.

01 · Founded 2022

Dubai 2022 · Istanbul 2024 · Damascus 2026.

02 · Products shipped 0

Apps, sites, brands, AI.

03 · Client retention 0

Most clients return.

04 · People 0

One roof. Four timezones.

92%client retention (last 5 yrs)
100%in-house — zero outsourcing
NDA-ready from day one
5languages · 2 timezones
We build with Next.js React Laravel Flutter Node.js AWS Figma OpenAI & Gemini

03 · The studio

Six disciplines, one studio.

Strategy, design and engineering sit in the same room — no subcontractors, no handoff seams. Engage one discipline or the full stack; each stands alone and feeds the next.

01 · Brand

Branding & Identity

Strategy, naming, logo systems, type and colour, with the guidelines that keep a brand coherent as the company behind it grows up.

Explore
02 · Graphics

Graphic Design

Campaigns, annual reports, packaging, OOH and reusable template systems — designed by people who sweat the kerning, not churned through a queue.

Explore
03 · UI / UX

UI / UX Design

Product UI, user research and design systems shipped by people who also push the code, so prototypes survive a handoff that happens between team-mates.

Explore
04 · Web

Web Development

Marketing sites, custom dashboards, portals and headless commerce — engineered for speed, search and the editorial team that has to keep them current.

Explore
05 · Mobile

Mobile Development

Native and cross-platform apps on iOS and Android, with the stack chosen to fit the engagement and the same team carrying it from MVP to enterprise rollout.

Explore
06 · AI

Applied AI

Retrieval-grounded, multi-provider AI that confirms each action before it runs — the same stack behind Nello, our in-house co-pilot, shipped to production, not demos.

Explore
All six disciplines · /solutions

The studio · By stage

The same six disciplines, sized to you.

Strategy, design and engineering under one roof — scaled to the demands of your stage, not a fixed template. Branding, graphic design, UI/UX, web, mobile and applied AI, right-sized from first build to enterprise rollout.

Launch For startups

For startups: founder-friendly engagements, fast first builds, and the option to share equity for skin in the game.

Equity & founder-friendly terms Explore
Scale For growth & mid-market

For growth and mid-market teams: retained squads that ship roadmaps, sharpen the brand, and compound momentum quarter on quarter.

Growth retainers available Explore
Summit For enterprise

For enterprise: governed delivery with security reviews, defined SLAs, and clear accountability across complex stakeholders.

Dedicated SLAs & support Explore
Impact For non-profits

For non-profits: warm, accessible work built to WCAG standards, supported by discounted rates that respect tight budgets.

Discounted non-profit rates Explore

04 · How we work

Discover. Design. Build. Ship.

Four phases. Twelve weeks. One launch — the same structured pipeline behind every project we've shipped since 2022.

Week 01 — 02 01

Discover

Interviews with leadership, an unflinching audit of what's there, and a one-page brief everyone can defend.

  • Stakeholder interviews
  • Audit & competitive scan
  • Signed brief
Week 03 — 06 02

Design

Explore, decide, refine. Two design directions narrow to one system — typography, components, motion, voice.

  • Explore — two routes
  • Decide — pick a system
  • Refine — production-ready
Week 07 — 12 03

Build

Engineer, integrate, harden. Tested in the open, on a real staging URL, with real data and real users.

  • Engineer the system
  • Integrate APIs / CMS
  • Harden for prod
Week 13+ 04

Ship

Test, launch, monitor. The launch is day one — observability and a 30/60/90 plan are in place before kickoff.

  • QA & UAT
  • Launch + handover
  • Monitor & iterate

Avg engagement · 12 weeks · 4 demos · 1 launch

06 · Selected work

Selected ships from the studio.

A sample of recent work — Web3 platforms, immersive experiences, conservation technology, and brand-led products, designed and built in-house.

Golex Decentralized Exchange
Web3 · DEX Dubai, UAE

Golex Decentralized Exchange

Trading confidence engineered into every interaction
GolStaking V1 & V2
Staking · SaaS Dubai, UAE

GolStaking V1 & V2

From functional staking tool to mature Web3 product
MetaConnect
Communication Platform Dubai, UAE

MetaConnect

Where ten thousand voices meet at once
Arabian Oryx Hema Wildlife Monitoring System
IoT · Conservation Oman

Arabian Oryx Hema Wildlife Monitoring System

Conservation intelligence for Oman's wild frontier
Superlaundry — Rebranding & Customer Portal
Rebrand · Portal Muscat, Oman

Superlaundry — Rebranding & Customer Portal

Premium garment care, made visible end to end
Arabs Marketing Agency
WebGL · Marketplace Cairo, Egypt

Arabs Marketing Agency

An immersive gateway to regional opportunity
Explore portfolio

07 · Applied AI

Meet Nello.

Our in-house AI co-pilot. Multi-provider, multi-language, action-aware — every action confirmed before it runs.

How a request flows through Nello

  1. 01

    Ask

    You ask — in any of seven languages, with locale-aware tone.

  2. 02

    Route

    Sent to Anthropic, OpenAI or a local model — the best fit per task.

  3. 03

    Act

    Calls typed internal tools — CRM, analytics, GitHub, design system.

  4. 04

    Confirm

    Every destructive action is drafted, then signed off by a human.

  5. 05

    Audit

    Every prompt, tool call and override — logged and exportable.

Multilingual

Seven languages, natively — each with locale-aware tone.

  • EN
  • AR
  • FR
  • TR
  • ES
  • DE
  • ZH

Persistent memory

Per-tenant memory that survives sessions — with explicit forget controls and an audit trail.

Cost & latency, live

Token cost, response latency and provider mix — visible to every operator, every shift.

Try Nello

The interactive layer

Craft you can touch.

We build interfaces that respond — not just render. This is a live field of light: push it, swirl it, drag it, and watch it answer in real time. The same instinct for motion and response runs through every brand, product and AI system we ship.

08 · Voices

What people say after shipping with us.

The best partner we've worked with in fifteen years. They actually ship.

Director of Brand · MENA banking client

Redesigned our identity AND our checkout in the same engagement. No other studio could.

CEO · D2C beauty brand

Nello cut our content production cycle from two weeks to two days. We didn't believe it at first.

Head of Marketing · regional retailer

Quiet competence. We bring them every flagship project.

Co-founder · YC-backed startup

09 · Leadership

The people accountable for your work.

No account-manager wall. You talk to the people who set the direction and stand behind what ships. Hover or tap a card to see what each owns.

10 · Trusted by

Ambitious teams everywhere.

11 · Questions

The things people ask first.

Straight answers, no sales gloss. If yours isn't here, ask us directly.

Where is Nexlla based?
Nexlla is a cloud-based, remote-first agency founded in Dubai, United Arab Emirates in 2022, with no physical office. It expanded to Istanbul, Türkiye in 2024 and Damascus, Syria in 2026. We work with clients worldwide across English, Arabic, French, Turkish, and Spanish.
What does Nexlla actually do?
Six in-house disciplines: brand identity, graphic design, UI/UX design, software development, web & mobile development, and applied AI. One team carries a project from strategy through design and engineering — there is no hand-off to a separate agency or freelancers.
Do you outsource any of the work?
No. Every project is delivered by our in-house team of 53 people. That's why our client retention sits at 92% — the people who scope your project are the people who build it.
How do engagements start, and what do they cost?
We start with a short discovery call, then send a clear plan: scope, timeline, and a fixed first milestone. You don't sign a long retainer before we've proven the work. Pricing depends on scope — branding sprints, product builds, and ongoing partnerships are priced differently — and we quote in writing before anything begins.
How long does a typical project take?
A brand identity sprint runs 3–6 weeks; a marketing website 4–8 weeks; a full product (web + mobile + backend) 3–6 months depending on scope. We commit to a milestone schedule up front and ship in reviewable increments rather than one big reveal at the end.
How do you use AI in the work?
AI accelerates our delivery — content drafting, asset generation, and our own dashboard co-pilot, Nello — but a human designer or engineer owns and signs off on everything that ships. We also build AI features into client products: LLM-powered tools, content automation, and AI agents. Meet Nello →

12 · Insights

Notes from the desk.

Pattern libraries, post-mortems, and the slow-cooked thinking behind the work — written in-house, signed in real names.

Read the blog

13 · Start here

Have something worth building?

Tell us where you are and where you want to be. We'll come back with a clear, honest plan — scope, timeline, and a fixed first milestone. No retainers to sign before we've proven the work.

Start a project Book a 20-minute call

We reply within one business day — a real person, not a form bot.

End of issue · 2026.05

Time to feel the Nexlla Gen.

Got a big idea? Say hi to unlock creativity and innovation for your seamless project — from the first sketch to the production deploy.

Let’s talk info@nexlla.com